CFO = Chief Storyteller

michael-johnson-circle-medWhen I was a corporate accountant for a public company earlier in my career, one of my projects was creating a new dashboard to be rolled out to executives across the company (Yes, this was/is a Multiview client!).

It was my first formal presentation to the CFO of that organization. In the room, we also had the broader finance leadership team (Director of Accounting, Financial Reporting, Finance Operations, Controller; you name it

A few minutes into the presentation, the CFO stopped me and said “Hang on, let’s take a step back”.

“We need to keep in mind that it’s our job to tell the story about what’s going on in our business…”

To this day, I agree that it’s the finance team’s job, among many other things, to ensure:

  • You’re telling an accurate story
  • You’re telling a timely story
  • You’re telling a decision-inspiring story
  • You’re shaping the future story

The solutions we build for our clients at Multiview make it easy for all users to be this storyteller.

It’s not only about how you get the numbers, but also how effectively you are able to communicate them.


To learn more about Multiview’s vision and our clients’ success stories:

Multiview Financial Software

Multiview Financials ERP provides our clients with a comprehensive software suite that empowers their finance teams. Request a demo today!

Further Reading

CFO Retrospective: Where we are today

CFO Retrospective: Where Multiview is today

Three months ago, Justin published CFO Perspective: What I’m thinking about, where he wrote about Multiview’s approach to the health and economic uncertainty that COVID-19 brought as well as ...